Free delivery on orders over £30 · First bag guarantee — love it or your money back
Soulman Blend
Est. 2004
Local Hero Coffee · House Blend

The blend we serve
every morning.
Now yours at home.

Smooth, sweet, effortless. The coffee our London regulars have ordered without looking at the menu for years.

Dark Chocolate Salted Caramel Whisper of Peach
250g£12.00
1kg£38.00
First bag guarantee — not happy? Full refund, no questions asked.
Founded
Est. 2004
London Cafes
3 Shops
Development
100s of Hours
Delivery
Roasted Fresh
What it tastes like

In plain English.

No tasting notes degree required.

Dark Chocolate

A smooth, rounded body that coats the back of your mouth. Deep, not bitter. The kind of finish that lingers just long enough.

Salted Caramel

That warm, slightly sweet note you get in a really good flat white. Rich without being cloying. The taste that makes you close your eyes on the first sip.

A Whisper of Peach

A subtle brightness that stops it from ever feeling heavy or dull. You might not even notice it. But it's there.

Works beautifully with

Espresso MachineAeroPressPour OverFrench PressMoka Pot

Don't take our word for it.

★★★★★ 5.0 · 200+ reviews
★★★★★

"Finally found a coffee that actually tastes the way I hoped it would. Soulman is my permanent morning coffee now."

Sarah M. · Richmond
★★★★★

"I just want a really good cup in the morning without any drama. This is exactly that. Brilliant with milk and even better as an espresso."

James T. · Twickenham
★★★★★

"Been through Pact, Grind, Square Mile, all of them. This is the first coffee where I haven't been searching for something better after the first bag."

David K. · Fulham

Twenty years of mornings.
One perfect blend.

We've run coffee shops in London since 2004. Soulman is the coffee our regulars order without looking at the menu — and after hundreds of hours of testing, we've never needed to change it.

Quick answers.

£12 for 250g — is that good value?
Around 60–75p per cup. Compare that to £3.50–£5 for the same cup at a coffee shop — and it's roasted fresh specifically for home brewing.
What grind should I order?
Whole bean if you have a grinder. Otherwise: espresso grind for any espresso machine, filter for pour over or Chemex, cafetiere/AeroPress grind for those methods. Not sure? Drop us a message — we're a family business, not a chatbot.
Can I cancel the subscription easily?
Yes. Pause, skip, or cancel from your account in under 60 seconds. No retention flows, no phone call required.
I've tried specialty coffee and found it too acidic.
Soulman is a medium-dark blend designed for espresso and milk drinks — balanced, sweet, and smooth. If light roasts have put you off specialty coffee, this is the correction.
Why haven't I heard of Local Hero Coffee?
We're a family business that's run coffee shops in London since 2004 — not a VC-backed subscription brand. Our reputation is built on thousands of regulars who come back every morning. The First Bag Guarantee means there's zero risk in trying it.

Your new everyday coffee.

Start with the 250g bag. If it's not the best coffee you've made at home, we'll refund the lot.

Get Soulman — From £12

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